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Benefits of adopting the RAIN Business Model​

Enhancement of biodiversity and rural capital human​

These aspects emphasize the importance of personal relationships with each other as well as other aspects like life quality or environmental care. Enforcing biodiversity by developing sustainable strategies for agricultural businesses and creating innovative approaches for marketing plans, promotion tools etc. is another important goal. Living labs can provide a fundamental base for further innovations and therefore be vital for value creation by higher involvement of all important members.

Opening of new markets and increased competition

Open new markets and new promotion perspectives; to integrate the field of traditional industries in the circular economy and develop the value of the product for more cost effectiveness. Indeed, radical innovation for ecological, social, cultural and economic improvement and sustainable development.

Introduction of innovative technologies in the rural area

It represents a regeneration of the stakeholders that eases the implementation of workshops and demonstration actions. They will be adapted to the needs of the territory and encourage the transfer of knowledge that allows the development of innovative projects in the territory.

Opening to multiple alternatives

The emergence of new types of economic exchange between people offers multiple alternatives for the economic development of the territory: collaborative economy, circular economy, green economy, etc. put the accent on people and the relation of economic operations to the common good, including the quality of life of the people, the care of the environment, etc.

Facilitate business development through a cooperative approach

Using living labs, processes of co-construction (e.g. agenda-building and policy inputs, co-evaluation, co-funding) and co-production (e.g. citizen science) regarding the climate change and the related demographic and social impacts for the agriculture of the concerned community, integrating value-sensitive design and gender-sensitive design will be supported, helping the small businesses in planning their future growth, improvement and innovation and they rather keep on survival patterns and strategies. Good practices useful for a suitable approach to further development, improvement and sustainability, including partnership and creating local strategies for such small businesses will become a powerful tool to support them in positive business planning and willingness to promote and co-operate.

Use and re-use of the rural resources

The integration of living lab and regional circular economy has a sure positive effect on resource efficiency and efficacy. This will make the territorial businesses more economic and more sustainable in the long term by:– reducing the pressure on (natural) resources; – opening up new revenue streams; and – fostering innovation and collaboration between agricultural sectors / industries and eco- or agri-tourism. Acting now in this way of thinking is important to benefit from the market. The rural circular economy concept through the bio-food value chain, from farm to market, with no waste, can have high added value in this context.

Spill-over effects in other sector not directly involved in the piloting

LIVERUR piloting area is just a starting point; it is the necessary proof of concept in order to boost RAIN business models to take off. Of course, the application are much wider than the single rural sectors and innovation boxes chosen in the piloting phase. Spill-over effect are enormous.